Pemba Capital Partners
Pemba Capital Partners is an Australian private equity firm established in 1998. The firm focuses on investing in growth-oriented, privately owned businesses across Australia and New Zealand, with a strong track record in partnering with founders and management teams to accelerate expansion and build market-leading enterprises.
Pemba applies a long-term, relationship-driven approach, combining strategic support, operational expertise and capital to drive sustainable growth. The firm is distinguished by its focus on the lower mid-market and its deep experience across sectors such as healthcare, business services, education and consumer, where it has developed repeatable playbooks for scaling businesses through organic initiatives and strategic acquisitions.
Pemba Capital Smaller Opportunities Fund is a 2024 vintage fund with $40 million in investor commitments. The fund targets growth capital and buyout opportunities in established businesses where Pemba can leverage its sector expertise, active ownership model and collaborative partnerships with management teams to unlock growth and create long-term value.
Portfolio Companies
At investment, Satori was a technology group specialising in customer loyalty, engagement and digital payments solutions. The company offers a modular platform allowing brands and retailers to launch loyalty, rewards, gifting and payment programs under a unified system, serving clients across Australia and Southeast Asia.
Pemba’s thesis is focused on scaling Satori’s modular engagement platform across new markets and verticals, leveraging cross-sell into payments and loyalty and investing in product development to deepen analytics, personalization and integration capabilities.
Satori remains an active investment, positioned as a flexible platform for brands seeking loyalty, engagement and payment tools under a unified stack in the Asia-Pacific region.
At investment, Locatrix was an Australian software company specialising in digital compliance, safety and emergency planning solutions. Its flagship platform, PlanSafe, enables organisations to digitise evacuation diagrams, compliance records and safety training, serving thousands of sites across healthcare, education and commercial sectors.
The thesis aims at accelerating Locatrix’s growth through expansion into regulated industries, expand internationally and investment in product innovation to meet rising compliance demands.
Locatrix remains an active investment, positioned as a market leader in digital compliance and emergency planning with strong recurring revenue and a scalable SaaS platform.
At investment, HCL was a healthcare software company focused on improving hospital performance through real-time data and analytics. Its SystemView platform enabled hospitals and health services to optimise patient flow, resource allocation and clinical outcomes, with adoption across multiple Australian states and internationally.
The thesis is focused on scaling HCL into a global leader in hospital performance management by expanding international distribution, investing in product development and supporting healthcare system digitisation.
Healthcare Logic remains an active investment, positioned as a trusted partner to hospitals and health systems globally, delivering operational efficiency and improved patient outcomes.
At investment, Skutopia was a technology-enabled logistics provider offering eCommerce brands an end-to-end fulfilment and delivery platform. With proprietary software and fulfilment centres across Australia, Skutopia enables retailers to streamline order management, reduce delivery times and improve customer experience.
The thesis aims to back Skutopia as a next-generation logistics platform, expanding fulfilment capacity, enhancing its software offering and building partnerships with high-growth eCommerce retailers.
Skutopia remains an active investment, positioned as a leading technology-enabled fulfilment platform with strong demand tailwinds from the continued growth of eCommerce.
